https://www.iainmcdonald.net/work-avenue daily 1.0 2025-05-12 https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501847298354-AEV91D16MYHP3W56M8IQ/web-pages.jpg Work A description of the above image https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501848414042-MBI1YU01HBRTUSABIO77/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501846769684-CPPA7O6M4J8HYBYJW77T/dealer-page.jpg Work A great caption should go here. Wow. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502655715613-ACQLCE7STQD13P8T59IT/dram.jpg Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501861422626-Y2E4U2LU50XWS5IS0WOC/image-asset.png Work Mock ups were created for tablet and mobile to give the dev team a clear vision of expectations. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501861536215-O605Q0MPZJNFXMHBL43M/BWS-3.jpg Work The collage would also incorporate video content which were filmed by our team in Edinburgh at the Sheraton Hotel. Once in a destination users were prompted to book. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501843960580-1WH830006XAJ18H3I8VK/image-asset.png Work A partnership with Arsenal FC meant outreaching to their fans sites weekly with timely details of the next away game. Van promotions featured regularly to keep Europcar in the mind of anyone consdiering hiring a van. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501846055496-IWLNYWKIOH1D41YRMDMU/scrolly.png Work The Lake District featured a moving ship whose chimney billowed white smoke as the car drove past. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501853806539-X5QQ6JQLLAXEJDU8R1DI/ym-start.jpg Work On your marks ... https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501853778873-3QJM92ALFJJMMM7Q62B1/night.jpg Work In the second year we gained more value from this prize asset by introducing a night time version. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501853746765-1SFFMKNI71ZTEY5XW1SO/plane.jpg Work Etihad aeroplane shadows zoom across the screen as you navigate the circuit. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501773910375-WPRCPZHJWANSUU0UTU3H/sketch.png Work One of the many sketch files used to mock up the way we wanted the pages to look. This was useful for client sign off and for the developers during the build. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501774954931-TFOAB805OWOSZOBTX1LR/ubs-extras.png Work Additionally I have helped manage the social channels by creating assets for promoted posts on Facebook and Twitter as well as mobile banner campaigns across Google Display Network. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501773904754-HVZ6X9VCFW4B7RROJ29A/ubs-web-page.png Work A great caption should go here. Wow. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501862163697-Z9KPHAENSN1J56SNBSAD/image-asset.jpeg Work Users are invited to upload and crop and image of their wee ones. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501862843614-1FR6RRQMO8DZNQK8P1YH/image-asset.jpeg Work During the design process each theme was carefully mocked up in desktop, tablet and mobile configurations to help the dev team. Working closely with UX and the dev team really helped the rapid deployment of these assets in ways which could be achieved easily. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501856097745-CNHZRIHW8PV4AZCUO7G3/cocktails.jpg Work Kuoni's cocktails for a variety of global destinations added a real splash of colour to this outreach campaign. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501858204691-ANBV47QOZMV1U0HCNIZS/posters.jpg Work Thistle Hotels Scottish posters were so much loved that some inluencers were sent A2 prints. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501860341451-JSI3R3867AXNYYI4U15I/image-asset.jpeg Work Who knew you could make an infographic for dancing the Gay Gordons? [Rezidor, Marriott Hotels, Thistle Hotels] https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501855817504-R46Z3OPXZLSD97O20NIU/sealife.jpg Work Kuoni's interactive quiz was outreached to science fiction fans. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501857629802-CJQNHV4KFF182CA9YTJC/rezidor.jpg Work Raddison have hotels near the Allianz Arena in Munich and Manchester Airport. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501856346801-T0NK2ZQAAM4VF3QHF0HY/sites.jpg Work Megabus' Christmas dinner competition was a cheap way of getting some seasonal traffic. Mr Green's Style Trial poked fun at men's fashion sense while re-enforcing the brand's personality. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501855544753-HG5KWP3XJM6M08CW77BO/aer-lingus.jpg Work Social posts for Aer Lingus could involve illustration or image manipulation. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501858681418-KRUEJSR71QN28KYJC1K3/image-asset.jpeg Work We launched a photo competition from the Burton homepage through a Facebook app we re-skinned. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502226652266-SL18W85B3K1L091L4U5L/ym-start.jpg Work Mirroring the movie poster, the landing page would invite the user to follow the journey taken by one of the main characters. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502226681548-RVR9GI5OIBUP2DMNOOI8/plane.jpg Work Initial design for the microsite with the character journey navigation reflecting a train line. The video was placed within the body to illustrate clearly which scene would be selected. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502227095140-HJ48FQIPTF6AAV9XILI5/night.jpg Work The final version featuring a video overlay and an always-on prompt to purchase the DVD. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502641502137-VN3G8VK1HJEF44J8PYR7/scrolly.png Work A lighthouse near my hometown which we visiited regularly was the inspiration for the first of the kid's 'homemade' t-shirts. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502638880014-6QRX5UAKV9BA5GSGIBE3/image-asset.jpeg Work Recently re-designed the back garden and hand built floating benches within box hedging sized to fit. I also designed and built a bespoke play house for the kids with skylight and green roof. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502638265379-AX84FEHCMW9Q8TN2I0VU/image-asset.jpeg Work Throughout the kids time at nursery I have volunteered my services to promote fundraising events. The kids have always loved to watch birds in the back garden so I made them a poster to help identify one from another turning them into tiny twitchers! https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502640447918-P3NZE4EXSYUB643VSM0Q/image-asset.jpeg Work A recent wood carving course resulted in a hand crafted quaich. The final result tops my previous small wooden design and build project - a Brio scale container ship! https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502652928627-1I4171WYV9RAXKGVX4HW/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502652370765-RPAMPL2RLLXBZ0RVDMJH/image-asset.jpeg Work Email newsletter template designs mocked up for desktop and mobile for client approval. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502652748018-UTTIANAHBZ5FN8IIXOFH/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502652532651-D6GV9NFHI8VZMIQRRAOG/bupa-food-1.jpg Work A great caption should go here. Wow. https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502651944827-RHUOU781QYF6NV05X6OP/ab-test.jpg Work AB Testing for Bupa landing page. Several iterations of the homepage were created to monitor and find a better customer journey to explore their various insurance offerings.   https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502107114899-4NFEGC0TSSY3BLYAD9HQ/UBS.jpg Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502107130982-RCKEFV8XEC7A80TNCZKA/GY.jpg Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502107163551-OLEQ90Q7DBJJTD7T9BWP/STAR.jpg Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502107178699-P3KTHPKF628BM16XHQXP/COW.jpg Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502107632400-9J9FP9LABIW6RHRT7Q4W/ETIHAD.jpg Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502107648122-SEBQU7EH0C5WJNHZRS2S/odds.jpg Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502227180858-YJ2C3TXMCVJ5VQF9Z9SG/t2.jpg Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502649724935-Z7TLTNHPKITRLDWV2L8O/soul.jpg Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502654049639-G0HY7M3ER8IX7GEGLBUG/bupa.jpg Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502654526786-BCIG0PISDH5MO440AWTK/van.jpg Work https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1502656442120-HQBFOD0Z51NC83FUBYCK/glenlivet.jpg Work https://www.iainmcdonald.net/standard-life daily 0.75 2017-08-03 https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501852626386-5WSEPGDD0SFD17K9TVHO/star.png STANDARD LIFE https://www.iainmcdonald.net/visa-formula-e daily 0.75 2017-08-03 https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501852689230-JFI5U78FI4BYIWJGV3GX/star.png VISA FORMULA E https://www.iainmcdonald.net/about daily 0.75 2017-08-07 https://images.squarespace-cdn.com/content/v1/5978b248b3db2b5151e1be45/1501864822161-YH6WMVTBDGYHWZLMKOR5/image-asset.jpeg ABOUT A description of the above image