Starwood wanted a campaign which would create awareness on social and drive traffic to book at their hotels around the world.
Using Instagram, we collated photos from each hotel and destination featuring the campaign hashtag. Working with our development team in India I was the only designer working on the project so handled layout, style guides and build testing and approvals.
Hotels were issued with an instruction booklet to generate sufficient images to populate at launch and then were trained to update their own area using user generated content.
The site was then later re-branded for the Sheraton Hotel brand.