Mirroring the movie poster, the landing page would invite the user to follow the journey taken by one of the main characters.
T2 TRAINSPOTTING
To promote the launch of the DVD a microsite was required to remind viewers of key moments of the film, the journey the characters have been on and push through online sales of the DVD.
Invited to help with the concept and design as a freelance project, I initiated the designs and took them to be pitch-ready. After a successful pitch, final assets were supplied and the designs were adjusted slightly during build.
Initial design for the microsite with the character journey navigation reflecting a train line. The video was placed within the body to illustrate clearly which scene would be selected.
The final version featuring a video overlay and an always-on prompt to purchase the DVD.